Human rights belong to everyone. We all have rights regardless of sex, race, disability, sexual orientation, religion, age, income, gender, country of birth or belief.

This is from the February 2018 report from the Scottish Human Rights Commission on building a human rights culture in Scotland.

The research tested and identified the impact of different types of messages on people’s attitudes towards human rights

The report finds:

Demographic groups of women and 16-24 year olds were most likely to become more supportive and engaged with human rights when exposed to key human rights messages
When talking about human rights, organisations involved in human rights secured the greatest levels of trust amongst all those surveyed, with 58% of participants saying they would trust them a great deal or fair amount.
This compares to 17% for a famous singer, actor, sportsperson or musician who is well known for caring about human rights
Different spokespeople affected the impact of messages. For example across all those surveyed, a disability rights campaigner has more impact than the Chair of the National Human Rights Institution when discussing disability rights.
Read the full report (pdf).