Strategic communications training

As campaigners and communicators, we have a lot to learn from the past few years. Despite all the effort we put into crafting our messages, the way we’re communicating isn’t working in the long term – isn’t changing hearts and minds. Worse still, it can even backfire and entrench regressive views. Equally Ours’ Communications for Change training uses techniques from behavioural science to teach you how to overcome this – to connect your causes to the things the public care about most, and move the needle on public attitudes.

Who is this training for?

If you’re a communicator or campaigner working on poverty and inequality, this training is for you. These workshops are particularly aimed at small voluntary sector organisations (VSOs) working in London, and those with lived experience of poverty or inequality are particularly encouraged to attend.

If you’re not sure if this training is right for you or your organisation, get in touch with us at info@equallyours.org.uk and we’ll be happy to talk it through with you.

What will I get out of it?

Using insights from behavioural science to understand how and why people respond to some messages over others, strategic communications uses values-based framing to create messages that change hearts and minds.

Our Communications for Change 1 workshop will give you a broad grounding in strategic communications theory. Public opinion matters because it influences policy and behaviour, so we’ll give you the tools to think through how your organisation communicates, who you’re reaching, and how this is affecting their deeper attitudes and actions over the long term.

We’ll take you through real world examples and exercises to help you put strategic communications into practice in your own work. In other words, to communicate for change.

What do other people think?

‘As a result of today’s session and thinking about what the sector are doing in this area, I want to fundamentally change how we do our comms.’

‘It was really fascinating to look at the detrimental effect ‘fact-checking’ has and to understand how values are used to benefit from this.’

‘We’d highly recommend this training for professionals and volunteers alike, everyone around the table from those hearing the terms for the first time to people who have been campaigning for years learnt something useful from the session.’

‘It was a really informative day which was gold dust to a small charity like ours’

Where can I sign up?

We’re running two free half-day workshops this year in London in October and November, aimed at those who already have some knowledge of strategic communications. Sign up now at the links below:

In 2020 we’ll be running our free introduction to strategic communications workshops – watch this space for more information, or subscribe to our newsletter to be the first to be able to sign up.

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