Despite important efforts from campaigners to date, there is still much to do to cultivate broad public engagement and support for serious action on racism. But so far, campaigners have had few clues about how to build public demand for change.
This report compares and contrasts campaigner and public thinking about ‘race’, racism and racial justice. It identifies common ground and contested space between these two ‘camps’ and shows how and why these commonalities and clashes arise.
Finally, the report points to how campaigners can:
- communicate effectively to make more of common ground with public thinking,
- develop strategies and campaigning messages to engage more productively with public thinking in contentious areas on ‘race’ and racism.