‘It is time for the concerns, ideas and values of people living on a low income to rise to the centre of politics’
This is from a new Joseph Rowntree Foundation report, released October 2019. The report argues that all parties must engage seriously with the day-to-day concerns of low-income voters, both because it is the right thing to do and because they could be critical to national electoral politics.
Low-income voters make up a large segment of the electorate, with around 2.7 million of them characterised as swing voters. These voters tend to see the most important issues as action to revitalise their communities, opportunities for themselves and their children, and improvements to their living standards.
Along with the report JRF have published an interactive map showing the percentage of low-income voters in each parliamentary constituency.