Human rights often get a bad press in the UK. We wanted to tell a different story about human rights. A positive story that shows how our human rights are based on the values we hold dear, and are the essential tools we all rely on every single day to do the things we want to do and live well together.
Because, deep down, we all believe in human rights, we knew that Brits would instinctively band together and stand up for their principles the moment they felt these were compromised or threatened. And that’s exactly what happened in the focus groups we filmed.
The new products we created to test with the groups were fake, but not a million miles away from products already on the market. And, in the case of ALAN, ones many of us already have in our homes. That made them believable and credible.
The focus groups were made up of members of the public. There were no plants, no actors, and the moderator was a professional moderator. The filming took place in an actual market research facility, and the groups assumed the products were real.
As the films show, the moment we don’t feel comfortable with something is the exact moment that human rights become our ally to fight against it. It’s the moment we realise that we care about human rights more than we think.